Brian Armstrong 使用分别测试法(A/B testing)使他的adsense收入在一夜之间增长了94%,他是怎样做到的呢?
他的网页上有三个广告区域,他分别对这三个区域广告的摆放进行了测试,并根据测试后得出 eCPM 和 CTR 得出最佳的摆放方式。如果你还不知道什么是eCPM和CTR,你应该去阅读本站的《新手入门》。
测试一:文章嵌入广告 居左 vs. 居右

你也许会问,这有区别吗?让我们用数据来说话:
- 居右的广告 0.78% CTR , $1.41 eCPM
- 居左的广告 1.30% CTR , $5.31 eCPM
显然,居左的广告增加了276%的收入,完胜!为什么会导致这样的结果呢?这很难说。但无论如何,数据告诉我们,居左和居右有着显著的不同。
测试二:网页右上角 图片广告 vs. 文字广告

图片广告显然更吸引眼球,但文字广告能显示更多的广告给浏览者选择,你认为哪个会胜出呢?结果是:
- 图片广告 0.35% CTR , $1.74 eCPM
- 文字广告 0.33% CTR , $2.15 eCPM
显然,文字广告的CTR比图片广告低一点,但差不太多,然而,文字广告的eCPM却明显高于图片广告,这说明文字广告的单价比图片广告要高。这个测试文字广告略胜一筹。
测试三:文章底部 图片广告 vs 文字广告

这次的广告摆放在文章底部,摆放位置不同了,图片广告和文字广告的表现如何呢? 看数据:
- 图片广告 0.58% CTR , $1.86 eCPM
- 文字广告 0.43% CTR , $2.27 eCPM
嘿,我们看到,这个结果似乎和上一个测试大同小异,仍然是文字广告胜出!
不是结论的结论
通过这些看似不起眼的调整,经过计算,Brian Armstrong 通过分别测试法提高了94%的Adsense广告收入。
为什么说这不是结论呢?因为你应该针对自己的网站进行测试,也许会有适合你的网站的不同的结论。除了上面这些测试外,你还可以测试不同广告配色带来的影响,将Adsense广告换成其他广告对收入带来的影响,不要觉得不起眼,怕麻烦,你的收入会因此而提高!如果你也有这方面的经验,不妨在下面回帖告诉大家你的心得!

说实话,我并不能看出2种方式的差异…… 文字和图片在选用内
说实话,我并不能看出2种方式的差异……
文字和图片在选用内容单元的时候自己是不好控制的吧?
我是站长百科的IceSoul,你帮我看看,我的ADSENSE应该怎么设置呢?
个人意见
你的站流量太小了,全是熟人去帮你点广告,无论展示数量还是点击数量都不具备统计意义,因此不足以看出区别。
现阶段你十几个ip一天就想靠移动广告位置来提升收入意义不大。你需要先确定一个主题,以后只发那个主题的相关文章,使你的博客具有专业性,能作到权威性更佳。并且多去各处给你的网站作宣传,打广告,作链接,把流量作上去。
就不说要作到多少流量吧,至少要你博客的访客数量稳定上升到时候再关心广告问题也不迟。
你的广告位置
你的广告位置确实不够好,两侧的广告都必须向下滚屏才能看到,剩下一个广告在文章底部,文章若长一点,也必须滚屏才能看得到。个人认为,通常来说,最佳的广告位置有3个,全部都在不需要滚屏的位置,让人一眼就看得到。哪三个呢?
1。页面顶部右侧,像上面的测试2的位置。
2。文章左上部,就是你网页现在显示popular posts的位置。
3。文章第一段中间,像上面测试1的位置。
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你的站也NOFLOWER. 没有流量,优化再好也BYEBY
你的站也NOFLOWER.
没有流量,优化再好也BYEBYE。
你说的很对
天道酬勤,如果不用努力作流量就有提高adsense盈利的办法,你我现在都是大富翁。
我也有同样的疑问
如果开放DOFALLOW,是否能吸引更多的评论。太多的导出外链,对站点的PR值到底有多大影响呢?
你好
如果是为了PR而来的评论,我认为不要也罢。一般对网站没有实用价值。容易导致垃圾回复泛滥。
导出外链对网站的影响多是垃圾站带来的,可以参考我另一篇讲nofollow的文章。
站长你好久没更新乐
我一直等待你的文章啊
很有意义,一般广告放在右上角的位置,比较容易吸引人的眼球
很有意义,一般广告放在右上角的位置,比较容易吸引人的眼球
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